Sol Lipman, a successful tech entrepreneur known for ventures like 12seconds.tv and DRIVR, made an unexpected pivot from Silicon Valley to Santa Cruz’s downtown pizza scene.

Alongside his wife Erica, Sol purchased Pleasure Pizza Downtown with a mission to reconnect with community in a tangible, day-to-day way. But this shift is about more than pizza—it’s about people.

Sol and Erica involve their five children in weekend shifts, serving $3 slices to kids 13 and under, building an environment that’s welcoming and family friendly. For more information visit: https://www.pleasurepizzasc.com

For Sol Lipman, the pizza shop isn’t a step back from entrepreneurship—it’s a return to purpose, and a chance to build something lasting right at the heart of Santa Cruz.

They’ve even invited local artists to showcase their work on the restaurant’s walls, reinforcing their commitment to community creativity. For more information visit: https://www.piefi.co